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Eros International and Aksh Optifibre Collaborate!

 

Eros International plc, the AIM-listed leading company in Indian film entertainment and media, today announced that it has signed a three year content licensing deal with Aksh Optifibre Ltd on an upfront fee plus revenue share basis.

Through the agreement, Eros' Bollywood content will be distributed on A-Tel, Aksh-MTNL's IPTV platform. A-Tel currently has 150 channels accessible to its subscribers. This collaboration aims to bring Bollywood entertainment to A-Tel subscribers through an Eros branded video-on-demand service giving them access to Bollywood content from the comfort of their homes.

Eros has a library of over 1900 films and will provide a service showcasing its content through VOD, subscription VOD and 24 hours Eros branded linear channel film entertainment, music videos, new film promos, celebrity interviews, award nights and more. A selection of movies will be changed every month.

Commenting on the collaboration, Dr. Choudhari, MD, Aksh Optifibre Ltd, said, "Aksh has the objective of providing it's customers with the most affordable wide range of services. We at Aksh are constantly upgrading technology to bring world-class entertainment to our customers. The collaboration with Eros International is to provide world class entertainment to our A-Tel subscribers."

Speaking about the agreement, Ms. Jyoti Deshpande, COO and Commercial Director, Eros International said "Eros is a leading pioneer in new media initiatives within the Indian Entertainment sector and is pleased to be providing Aksh with a movie service for their IPTV platform, leveraging our blockbuster film content."

U, Me Aur Hum - (Ost)

 

EROS INTERNATIONAL RELEASES AJAY DEVGAN & KAJOL’S

‘U, ME AUR HUM’

 Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector, announces the release of U, Me Aur Hum starring Ajay Devgan and Kajol.  

Produced by Devgan Films and directed by Ajay Devgan, U, Me Aur Hum is a special love story of Ajay (Ajay Devgan) and Pia (Kajol). The first time Ajay saw Pia, she served him drinks. She affected him more than the alcohol, and he found true love. He was a leading psychiatrist, but she messed up his mind. The first time Pia saw Ajay, he had had too much to drink. She watched him make a fool of himself, and was relieved when he passed out. She was a woman who followed her heart, but despite his claims of true love, she had made up her mind. Thus began the story of Ajay and Pia.  

This is the first time that the real life couple, Ajay Devgan and Kajol, would be acting together after their marriage.

U, Me Aur Hum music has been directed by talented Vishal Bhardwaj, The music is out now on Eros cassettes and CDs available online on www.erosentertainment.com. U, Me Aur Hum will be in cinemas worldwide on 11th April 2008. Film’s official website - http://umeaurhum.erosentertainment.com/

Producer – Devgan Films

Director – Ajay Devgan

Distributor – Eros International Music Distributor – Eros International

Cast – Ajay Devgan, Kajol Devgan

 

Film’s official website – http://umeaurhum.erosentertainment.com/ 

Release date – 11th April 2008    

Synopsis

 "Oh, how we danced on the night we were wedWe vowed our true love though a word wasn't saidThe world was in bloom; there were stars in the skiesExcept for the few that were there in your eyes.The night seemed to fade into blossoming dawnThe sun shone anew but the dance lingered onCould we but relive that sweet moment sublimeWe'd find that our love is unaltered by time." -

Lyrics to "The Anniversary Waltz," composed by Dublin/Frankl

The first time Ajay saw Pia, she served him drinks. She affected him more than the alcohol, and he found true love. He was a leading psychiatrist, but she messed up his mind. The first time Pia saw Ajay, he had too much to drink. She watched him make a fool of himself, and was relieved when he passed out. She was a woman who followed her heart, but despite his claims of true love, she had made up her mind. Thus began the story of Ajay and Pia.

A love story, that begins at sea. Ajay is on a cruise with his friends. Ajay is having a wonderful time dealing with martial strife, lots of bad language and huge hangovers, when he finds Pia, and time stands still. After a disastrous first meeting, Ajay tries everything to woo her.

She's not an easy catch at all, but finally, by sheer perseverance, he dances his way into her heart. Ajay and Pia marry each other against everyone’s advice.  

They develop a strong and special bond. In each other, they find an anchor. But soon the tide goes against them. Weighted down by lies and deceit, their boat is rocked, and their relationship is on the verge of drowning. 

 

As things get worse, Ajay and Pia realize that marriage is not a ritual or an end. It is a long, intricate, intimate dance together and nothing matters more than your own sense of balance and your choice of partner. And Ajay and Pia are used to dancing together. So they battle all odds, and dance, and sometimes they fall. But every time they fall, they fall in love.

 

And that's what a successful marriage requires. Falling in love many times, always with the same person. This is the special love story of Ajay and Pia.

 

Krazzy 4 - (Ost)

 

EROS INTERNATIONAL RELEASES RAKESH ROSHAN’S KRAZZY 4

 Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector, announces the release of Krazzy 4 produced by renowned filmmaker Rakesh Roshan and directed by talented Jaideep Sen.

Starring renowned comedians Arshad Warsi, Irfan Khan, Rajpal Yadav and Suresh Menon in lead roles, Krazzy 4 is a social satire with a soul. It’s a story about four most unlikely candidates becoming the torchbearers for humanity and goodness. Through a package of comedy and laughter, the Krazzy 4 teach us how we can all get together to make the world a better place. Krazzy 4 also stars Juhi Chawla and Dia Mirza and has a special appearance of Shah Rukh Khan, Hrithik Roshan and Rakhi Sawant. 

Talking about the film, producer Rakesh Roshan commented: The idea for this story came to me almost eight to ten years ago – about four patients from a mental rehab let loose in a world that is not ready for them! After observing Jaideep Sen closely whilst making Koi…Mil Gaya and Krrish, I wanted to give him a break as an independent director and decided that he had the right sensibility and would not go over the top directing Krazzy 4.”

Director Jaideep Sen started his film career as an assistant director with Harry Baweja. He went on to assist Raj Kanwar for six films, worked as associate director with Sunny Deol on film “Dillagi” and joined Film Kraft in 2001 and worked closely with Rakesh Roshan on blockbusters Koi..Mil Gaya and Krrish. So impressed was Rakesh Roshan with Jaideep's dedication and willingness to learn that he entrusted his next film Krazzy 4 into his capable hands.

Jaideep Sen commented: “As I embark on my journey as an independent feature film director with Krazzy 4, I hope I have lived up to the immense faith Mr Roshan has reposed in me. He is a man of such few words that when he doesn't say anything, you have to assume that you have delivered a quality film that matches up to the formidable reputation of Filmkraft and the genius of Rakesh Roshan!”

Krazzy 4’s music has been directed by Rajesh Roshan. The film will be in cinemas worldwide on 11th April 2008. Official website of the film – http://krazzy4film.com/    

Producer – Rakesh Roshan

Director – Jaideep Sen

Music Director – Rajesh Roshan

Distributor – Eros International

Cast – Ajay Devgan, Irfan Khan, Rajpal Yadav, Suresh Menon, Juhi Chawla and Dia Mirza. Special Appearance by Shah Rukh Khan, Hrithik Roshan and Rakhi Sawant  

Film’s official website – http://krazzy4film.com/  Release date – 11th April 2008   

Synopsis

 

It’s a mad, mad, mad world out there Someone’s nutty about money …Someone’s deranged by power… Someone’s cracked with stress…Someone’s unhinged by overwork…Someone’s insanely in love….It’s a mad, mad, mad world out thereAnd everybody’s worried they’re going bananas…. Except the Krazzy 4Because they know they’re already Krazzy!Raja’s anger knows no bounds, he’ll hit out at the slightest provocation or even without. Intermittent explosive disorder is what the doctors call it. ‘Sarphira’ (crazy), is what everybody else does!Dr Mukherjee is your perfect doc – clean and orderly, not a pin out of place. So what’s wrong with that? Obsessive compulsive personality disorder, that’s what.Schizophrenic Gangadhar lives in the past…his mates are Nehru and Gandhi, Tilak and Patel! He’s so busy fighting for swaraj and freedom; he’s lost his sanity!Cute Dabboo is everybody’s pet. So what if he hasn’t spoken for years? So what if he’s frightened all the time? So what if he’s autistic?Dr Sonali treats them all. She has faith that all it needs is a little time and lots of patience to make them normal…to make them part of the mad, mad, mad world out there… But are the Krazzy 4 ready for the world?And is the world ready for them?Watch out! The Krazzy 4 are coming your way!! And yes...If you think they r crazy, think again!  

Cast / Character Sketches

Juhi Chawla is Dr Sonali. As a psychiatric she knows what’s wrong with her patients; as a sensitive woman she firmly believes that if you really want to make them well, you should treat them with your heart, not just your mind.

Arshad Warsi is Raja. Truly the angry young man! His blood boils, his fists clench and he’s ready to beat the daylights out of anyone who upsets him in some way.  

Irrfan Khan is Dr Mukherjee. He has decided that he’s the Captain of the team! But so obsessed is he by the need to be in control of a situation, he doesn’t realise he’s totally lost control of himself and his mind.  

Rajpal Yadav is Gangadhar. He’s marching to a beat only he can hear; he’s fighting for a cause that’s long over. But in his muddled mind he’s still fighting for Swaraj; still hobnobbing with the likes of Nehru and Mahatma Gandhi.  

Suresh Menon is Dabboo. Cute and adorable, he’s everybody’s pet and however far gone the rest may be, when it comes to Dabboo, everybody’s super protective.  Even if he can hear and understand, Dabboo refuses to speak. And nobody knows why! 

Dia Mirza is Shikha. As a TV reporter she controls the news on the channel, but as a woman she’s unable to control the unruly and unmanageable rage of Raja - the man she loves. 

Rajat Kapur is Industrialist R K Sanyal, who’s also Dr Sonali’s husband. But in his quest for power and money he takes a step that will have alarming consequences for his wife and her patients – the krazzy 4! 

Zaakir Hussain is Srivastav. He is so neck deep in illegal activities that now he’ll stoop to anything – even kidnapping and murder – to keep him ahead.

 

Eros International and Wal-Mart

 

Eros International announced its collaboration with the retail giant, Wal-Mart, to sell Bollywood content through Wal-Mart’s distribution network in Canada.   

Eros DVDs will be available in 27 Wal-Mart stores in Canada to start with. The distribution will subsequently be extended to the entire Canadian Wal-Mart network.  

AIM, London Stock Exchange listed Eros is one of the leading players in the Indian media and entertainment sector.  Over time, Eros will make available through Wal-Mart a large number of titles from its catalogue of over 1300 titles as well as its 30-40 new releases every year. The Eros-Wal-Mart tie-up will give Bollywood an extensive reach to both Asian and Non-Asian market sectors in Canada.  

Ken Naz, President – USA, Eros International, commented:

Bollywood as an entertainment category is growing rapidly internationally. Canada is a very important market for us for cinema as well as DVD distribution. We are very excited to be working with Wal-Mart in Canada as it will enable widespread availability of quality DVDs at affordable prices to consumers.” 

About Wal-Mart

Wal-Mart has become the world's number one retailer. Diversification into grocery (Wal-Mart Supercenters and Neighborhood Markets), international operations and membership warehouse clubs (SAM'S CLUBS), has created greater opportunities for growth. As of December 31, 2007, the Company had 979 Wal-Mart discount stores, 2,435 Supercenters, 586 Sam’s Clubs and 128 Neighborhood Markets in the United States, for a total of 4,128 units. Internationally, the Company operated units in Argentina (21), Brazil (313), Canada (298), China (Wal-Mart 101; Trust-Mart 102), Costa Rica (149), Guatemala (145), Honduras (47), Japan (394), Mexico (1020), Nicaragua (45), Puerto Rico (54), El Salvador (70) and the United Kingdom (352). 
 
 

About Eros International plc 

Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.

Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business. 

Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros. 

Eros successfully completes its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model. 

Eros International - ‘Heyy Babyy’

 

Eros International, the leading company in the Indian media and entertainment sector announced today that in response to strong global consumer demand; it will release smash hit ‘Heyy Babyy’ to Blu-ray high-definition disc format on March 3rd.   Eros continues to lead as the pioneer in Indian media and entertainment as this will be the first global release of a Bollywood film on Blu-ray disc format. 

Eros’ exciting slate of Blu-ray Disc releases will begin with Director Sajid Khan’s ‘Heyy Babyy’ starring Akshay Kumar, Vidya Balan, Ritesh Deshmukh, Fardeen Khan and Boman Irani, followed shortly by superstar Shah Rukh Khan’s Om Shanti Om.

Driven by its mission to provide the greatest quality and leading products to their customers, Eros International long ago shared a vision with director Sajid Khan to bring this technology to India as this presents the film as never seen before. ‘Heyy Babyy’ has been mastered directly from the negative digital source under the supervision of Sajid Khan, with upgraded picture and sound.  In addition to the film, the disc includes many extra features and a four hour in-depth documentary explaining everything about making a big budget Bollywood film.  

“The proven Blu-ray technology has allowed us to take our films to new heights, fully utilizing the larger capacity and interactive capabilities for an incredible all-new consumer experience," commented Sunil Lulla, President of Eros International India. 

Blu-ray discs offer next generation menus, 50 gigabyte storage capacity and incredible interactivity as soon as you put the disc in the player.  For example, while watching the movie, you can seamlessly go to the pop up menu and navigate special features - pop ups, scenes and interactive director or star commentary.

"We are confident consumers will be astounded by the level of entertainment that can only be achieved by using the maximum capacity of the Blu-ray Disc format.  We will soon be releasing “Om Shanti Om” and many of our all time classics that will appeal to the ever growing market of Bollywood and Indian film fans around the globe," commented Marcus Stuart Vannini, EVP of Corporate Development & Eros New Media.

The “Heyy Babyy” Blu-ray discs are on sale and available immediately through www.erosentertainment.com and will be available shortly in retail stores throughout India, Canada, United States and United Kingdom.

About Eros International plc 

Eros International plc is the leading global player in the rapidly growing Indian media and entertainment sector. Eros produces, acquires and distributes films globally across all formats including cinemas, home entertainment, television formats and new media.

Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 2,000 titles, making it one of the largest content owners in the business. 

Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.