Introducing Plan B

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From turning snoozing night spots into pumping clubs, your staying-in nights into party-till-sunrise events and Wednesdays into the new Saturdays, this multi-pronged entertainment company has been shaping Mumbai’s party circuit since 2004.

Bunty Arora, Khalid Khan, Rajiv Tandon and Varun Kumar were successful entrepreneurs in the fields of music, event management and filmmaking before they pooled their talents together to start Plan B. Since its inception, they’ve worked with the city’s hippest brands including Prive, Ivy, Crepe Station and Enigma, and have tapped a base of 6,000 (and counting) consumers in Mumbai.

More recently, Plan B has added depth and versatility to its repertoire by launching a music label and foraying into sports management. The other services they offer include event planning, public relations, hospitality marketing, brand building and artist management. No matter what side of the entertainment track you’re on, these guys promise to plan your mind. 

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Plan B’s Initiatives

Music Label

Ten Productions, Plan B’s first music label was launched in 2009. Its debut album Blindfolded, featuring B-Projekt and Juggy D has been extremely well received, and their first music video Ni Soniye, starring model Bruna Abdullah, has created a big buzz on the Indi pop circuit. With Ten Productions, directors Rajiv Tandon, Bunty Arora and Rajesh Kotian hope to give young, talented DJs a platform to perform at local nightclubs, and eventually sign up Indian and international acts under their banner.

Sports Management 

After their successful stint with event and artist management, Plan B launched B-Sports, extending their reach to another huge source of Indian entertainment-  the field of sports. Headed by All India Tennis Association player Varun Kumar and Rajesh Kotian, this division is Plan B’s latest venture.

Hospitality and Marketing

Plan B Hospitality and Marketing Services has headed, marketed and revenue consulted on some of the best brands in Mumbai’s food and beverage industry. By providing strategic solutions and services and identifying their USPs, Plan B helps tap the full potential of eateries. Their ideas, professionalism and high success rate has earned directors Rajiv Tandon and Khalied Khan rave reviews from clients like Ivy Café and Bistro, Crepe Station, Bombay 72 East and more.


Putting together events in the city’s hottest nightspots - Prive, Ra, Piano Bar, Tetsuma, Rock Botttom, Enigma, Provogue - Plan B Entertainment has been relentlessly raising the bar for the clubbing experience in Mumbai over the last five years. From organising elaborate themed nights in lounges to supplying cool new artists and DJs to nightspots, the company’s four directors have successfully turned partying into an art.

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