Fresh from performing for the Royal Family, Award-winning international artist Navin Kundra brings us a sensational new music video featuring ground breaking 3D Animation and stunning Visual FX for his latest dance anthem, 'PA NA NA'
Navin has managed to create something we’ve not seen before: “They turned me into a 3D model and animated me throughout the video – it’s the craziest thing I’ve ever seen”, said Navin. He is the first British Asian artist to incorporate complex and life-like 3D animation with special VFX into a music video.
“We had a huge production team working on this music video to create a unique viewing experience and I’m delighted with the way it’s turned out”, said Navin. The chart topping singer behind smash hits like ‘Shudaayi’ and ‘Tere Liye’ explained why he opted for an animated music video: “I wanted to create something new. I’m always looking to see how far I can push myself creatively, and this time that extended to the visuals as well as the audio. It’s fun and it’s different with a powerful message, just like the record.”
Speaking on the song, Navin explained, “PA NA NA is all about YOU! No matter what you do, people are always going to pass judgment on you and have an opinion - the message in this song is to put yourself first and live life on your own terms.”