B4U Music is proud to announce they will be participating in this year’s East festival in London’s Old Spitalfields Market. East is a six day festival that celebrates the culture and history of East London; an area that is known for its multicultural, vibrant atmosphere.
East is organised by the Mayor of London in partnership with major cultural establishments across East London. It will be located in the hot spots of the area including Central East, Hackney and Stratford.
B4U Music’s participation involves providing live music acts in Spitalfields Market for a lunchtime bonanza called ‘East Music B4U’. East Music B4U is a free event that will take place from March 5th – March 10th. . B4U Music has selected a variety of artists, all of whom represent a diverse style of Asian music to perform live throughout the festival, everyday between 12.30 and 1.30. Confirmed artists include multitalented duo Shekie and Sham, AG Dollar, Jess Dhami, Mona Singh, Tasha Tah and Navin Kundra. The event will allow all visitors to experience the compelling sounds of Bollywood music live in the heart of East London.
B4U Music, the number one Asian channel is a reputable network that has been at the frontline of the Asian music industry’s success, promoting a unique culture to a worldwide audience. Bollywood is a growing trend and a strong part of the culture of East London. B4U Music is constantly representing the east –meets- west fusion that is exemplified by the artists that the channel has supported continuously. To be a part of the East festival demonstrates the amount of recognition B4U Music has gained in the UK and how it has worked alongside Asian artists to promote and celebrate the multicultural London.
East Music B4U is set to be a promising and enjoyable event that will add to the six day celebration of East London. Kevin Rego, Head of Sales and Marketing of B4U Network, states “B4U Music is thrilled to be involved in the East festival 2009, as a leading Bollywood network we are honoured to be able to represent London’s diversity and bring to the festival live performances from specially selected Asian artists.”
For further information contact Rishma Dhaliwal:www.b4utv.com