New “T” Offers Creative Way For Fans To Fashionably Connect With Their Cultural Roots And Bhangra Music.
New “T” Offers Creative Way For Fans To Fashionably Connect With Their Cultural Roots And Bhangra Music. Vancouver based clothing company; B-Coalition is making its first foray into the music world as the sole distributor of exclusive t-shirts for North America’s only live Bhangra band, En Karma. The B-Coalition and En Karma collaboration release date coincides with the band’s new single, Tu Nach, releasing on May 31st.
The unique vocals and instrumentals of En Karma have sparked interest in modern Bhangra for a new generation. The band, En Karma embodies, as the saying goes, six musicians that march to the beat of their own drummer, tilt toward experimentation, collaborate only with those who share their passion, create new sounds, and, by extension, construct rip-roaring musical sensations. Like with their music, the collaborated shirts strike the perfect balance between traditional and contemporary fusion.
“We are very selective of who we partner with,” says the Founder of B-Coalition. “It has to really feel right, and with En Karma it does. We are ecstatic they were interested in being a part of the BCoalition Family.”
B-Coalition fills a need for a South Asian fashion brand that is stylish while being affordable and determined to connect individuals to their roots. The brand recently revealed the District Collection showing a unique concept that emphasizes having pride in ones roots. B-Coalition is currently working on expanding their men’s and women’s lines and working on other collaborations to complement their existing products. “At the end of the day, B-Coalition is committed to representing South Asians while serving as a role model in the community,” he noted.
To purchase the exclusive En Karma t-shirt - BUY YOUR T-SHIRT HERE!!
To purchase En Karma’s single, Tu Nach, visit iTunes.