The last year has seen a dramatic shift in power in the Asian music scene. As the industry has finally caught up with digital age, albeit five years too late, it has also seen a shift in how music is now being distributed in the industry.
The Official Digital download chart has meant that securing your single or album release onto iTunes and other digital platforms is now more important than ever. With iTunes sales of Asian music increasing weekly, it’s no surprise that ABC Digital has led the way for independent labels to secure their music safely onto iTunes.
This weeks Official Digital Chart saw 7 singles under the banner of ABC Digital in the Top 10, a remarkable feat and a strong indication that the industry has finally found a independant and reliable way to get its music onto iTunes.
On one hand it seems Moviebox Ltd have seemingly bought out what little competition remained in the Bhangra industry, but as strong as Moviebox have become, the growth and elevation of ABC’s Digital Distribution network has given smaller labels and independent artists an outlet onto the market, without having to go through the traditional method of approaching a big label.
The digitalization of the Asian music scene can only be a good thing in bringing it up to date with 2010.
Check out this week’s Top 40 for the Official Download chart here