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Amar - Loye Loye (Listen Now!)

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Amar is a pioneering singer/songwriter who returns with a brand new track titled Loya, taken from her forthcoming and refreshing Indo-Urban pop album, Show It Off. The long-awaited album has been in the works for two years and features Amar at her creative best, singing exclusively in Hindi to a backdrop of urban R&B beats.

Having worked with the likes of Talvin Singh and Nitin Sawhney, Amar is the now the sizzling muse of acclaimed American producer, Timbaland (who has also worked with Justin Timberlake, Missy Elliott, Rihanna, Madonna and 50 Cent) and features in his multi-platinum album Shock Value. 

She has also worked with the legendary Jim Beanz (who has also worked with Britney Spears, Nelly Furtado, Craig David, Ashlee Simpson, Jamie Foxx and Jennifer Hudson) featured on Jamie Foxx and Chris Cornell’s albums, as well as in two more songs for the new Timbaland album, while he makes a special feature in Show It Off. 

Amar’s provocative Hindi lyrics, sultry voice and classic style of singing, most notably on Timbaland’s sensational single Bombay and Nelly Furtado’s chart-busting hit, Maneater prompted a dazzling performance at BBC Proms Electric and has helped bring Indian music back into the mainstream spotlight. 

Despite her hiatus, Amar’s love of creating music never escaped her. After taking the time to find the right production team to work with, she signed with US-based management company, Sunset Entertainment Group and is currently touring India with Jim Beanz and American boy band Rebel. She is also recording two songs with award-winning Bollywood playback singer and pop star, Sonu Nigam.

Amar grew up in Walsall, West Midlands and has music running in her blood, thanks to her father, the legendary singer Mangal Singh, whose phenomenal hit single Rail Gaddi is a global Punjabi anthem. Amar herself catapulted to fame as a young girl with her hit single Tu Hai Mera Sanam, a Hindi cover of Dolly Parton’s I Will Always Love You, which has also been covered by Whitney Houston.

In her teens she moved to London and discovered the Asian underground scene. Amar collaborated with Talvin Singh and features in the remarkable song Jaan on his album, Talvin Singh Presents Anokha Soundz of the Asian Underground. Soon after, she was snapped up by Geoff Travis, who at the time was with Warner Brothers UK, making her the first British Asian girl to be signed by a major record label. 

The groundbreaking signing made headlines and she was tipped to be the hottest new artist on the Asian music scene. Her debut album, Outside, produced by Nitin Sawhney and Robin Millar, was a huge success and the single Sometimes It Snows in April fast became a must-play track in the club circuit.

However, soon after the album was released Amar decided to take a break from music. Her recent return to the music scene and her highly anticipated album has already sparked much interest from the industry, with critics and fans both eager to hear Amar’s new sound.


{audio}media/Music/Jan10/Amar - Loye Loye.mp3{/audio} - Listen Here

 

 

Comments   

$unny_2009
+2 #5 $unny_2009 2010-01-17 15:50
yeah this sounds quite good

i liked her masala song lol
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manj..
+2 #4 manj.. 2010-01-17 13:48
cant wait for her album, a true mix of all sorts of music, thanks
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mirchu
+1 #3 mirchu 2010-01-15 15:45
Quoting Gharana:
copy nusrat fateh ali khan saab n spoil classic song amar is joke


She does a good job, such a sweet voice, cant wait for the album
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Gharana
-3 #2 Gharana 2010-01-14 20:52
copy nusrat fateh ali khan saab n spoil classic song amar is joke
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xxpreetixx
+1 #1 xxpreetixx 2010-01-14 19:44
this is more like her, cant wait for the video on this, hope its more her than the mainstream in the previous videos, thanks for sharing :)
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