Cloud 9 Music present the acoustic mix of 'Ek Ek Saah' featuring Bakshi Billa out now via iTunes, listen to promo here!
Following the phenomenal success of their debut album “Sky’s The Limit” in 2012, Cloud 9 Music are back with their first instalment of 2013 and it’s a special double release that will sit hugely popular with fans of their debut album.
May 2013 will see Cloud 9 Music release a special remix to their romantic track “Ek Ek Saah” ft. Bakshi Billa, which will feature Pal Phull on guitar. This is an acoustic remix which will certainly pull on the strings of all that are fond of the original version from “Sky’s The Limit”. As heard on the original track, Bakshi Billa’s vocals are truly mesmerising to Resham Lohara’s lyrics and this is sure to be a favourite with those who appreciate romantic Punjabi songs.
Alongside this acoustic version, Cloud 9 Music are also releasing a music video to “Ek Ek Saah” which will be screened on music video channels and websites to both the original music and the new acoustic version. The video has been directed by Amit and Deepak of Cloud 9 Music themselves and has been produced by the talented cinematographers, Skylight. Pawan Arri from Ivy White Media has been heavily involved with the project as the lead photographer and has directed and produced the behind the scenes footage.
The acoustic version of “Ek Ek Saah” will be available to purchase from iTunes and all other digital platforms from the 2nd May 2013 and promotional material related to both the new single and music video is expected to be available on all of the usual websites and media sources shortly.
We spoke to Cloud 9 Music on the idea behind the mix:
"Ek Ek Saah is a romantic Punjabi song and has a very loving and meaningful feel through its lyrics, vocals and music. The history of the song is very personal to us as we originally produced the track for a friends’ first dance for his wedding.
We’re both huge fans of acoustic music and we’ve wanted to create an acoustic track for quite a while. Ek Ek Saah was the ideal track for us to create an acoustic version to one of our own tracks as we could use the romance behind the lyrics to create a “raise the hairs on your arm” feel. The acoustic remix features Pal Phull on guitar who is an immense talent and we’ve worked together to achieve something very special and something that we feel will be hugely welcomed by fans of the original version."
Watch Bakshi Billa talking about the single below!
Cloud 9 Music Talking about the forthcoming video
"Coupled with Resham Lohara’s heartfelt lyrics and Bakshi Billa’s amazing vocals, Ek Ek Saah is a track that has great potential however we feel that the track hasn’t been able to reach the widest possible audience purely because it hasn’t been accompanied with a music video. Music videos are a key factor/step in the promotion of songs nowadays so we felt that releasing a music video to Ek Ek Saah would be doing justice to the efforts gone into producing the track.
As it’s a romantic Punjabi song, we felt that the music video needed to be different from the common concepts used in Punjabi videos and that the video needed to have some sort of story to tell that was in line with the feeling and direction of the song. To achieve this, we’ve directed the video ourselves and tried to give viewer’s something different to view on their screens. We don’t want to give too much away about the video but we would definitely say that it’s more of a mini film then a music video. Promos/Trailers will be out very soon!"